We all know the power of the word is important. This is why spin-doctors exist. They like to keep tabs on the national press to make sure that what the papers say is what their clients want.

But actually, the national press is in decline. With one or two exceptions, every national newspaper has seen a year-on-year decline in readership. There are a number of reasons for this, including the shift to online news but the fact remains that sales are gradually in decline, and so therefore is the power of the national press.

This doesn't mean that we shouldn't target these papers. They're still being read by an awful lot of people. But also because of this, there are a lot of groups trying to influence what should be written and we have to shout that much louder to get our voices heard above the din. It is also clear that the best sellers in their field - the Sun and the Telegraph, tow Zionist editorial lines and are known for their demonisation of Muslims and Islam.

On the other hand, we have a vibrant and booming regional newspaper market. The regional press is the backbone of Britain's media, read by the vast majority of adults every week and considered to be the most trusted, responsible medium of all. There are around 1,300 regional and local newspapers in the UK today, including 25 mornings (19 paid-for and 6 free), 74 evenings, 18 Sundays, around 520 paid-for weeklies, and 640 free newspapers. Regional newspapers are an integral part of their communities, championing local causes, spearheading campaigns and fighting on behalf of their readers. From the largest regional daily to the smallest rural weekly, regional and local newspapers embody the identity of the villages, towns and cities they serve.

The best bit is that local newspapers are often crying out for news and views and because they don't have the resources that the national do, they're far more likely to listen to their readers. I speak from experience as local reporters wanting a story or opinion from local people often contact me. The chances are that if you write in with a news story or letter, it has a much greater chance of being printed in your local paper in a national newspaper.

Local papers are an integral part of our fight against racism and Islamophobia in the media and we shouldn't forget them. While we're all plugging away with our efforts to change media hearts and minds remember that there are local reporters out there who want to hear from us and tell our story to the rest of our community. So get writing - you'll be pleasantly surprised.

'Disclaimer: All articles reflect the views and opinionsof their respective author(s) and not necessarily that of the organisation. All contributions may be edited for clarity and space.'